This is a beautiful video with a beautiful message. It’s in black and white and JuztKP is in his signature look. My favorite aspect of the video is the side-by-side scene where KP is holding up signs of encouragement. They may be meant for a certain someone but we can all relate to and gain encouragement from his written messages. The cinematography is great for this video and really helps bring life into the song. Some may find it simple but sometimes a simple setting can evoke a powerful meaning.
Where to begin with this video?? Well let me just say… what a breath of fresh air that was. The imagery is incredible!! I love all the shots and setting. The video was so clear and very well done. The change of focus in some shots and the angles spoke to me. This is just me being a video nerd but after going to school and studying video I think I’m allowed to nerd out once in awhile.
Bio (provided by artist) – JuztKP is more than just your average rapper. A magician with words. Graduate of NC A&T State University with a degree in Public Relations. Modern activist and entrepreneur.
Est. in 1991 out of Durham, NC, KP built a foundation of vibes through choir, dance, battle rap forums, instruments, theater and just listening to his inspirations. Began Secretly producing raps in a 2 room apartment at 13. Started recording tracks at 16 and slowly snuck his way to the underground.
Nels is originally from New York but has made Miami a second home.He has been working towards the release of this particular project for about two years. His music is influenced by a wide variety of artists and genres from greats such as Nas, Kanye West, Mos Def, and The Roots to something more than just hip-hop with latin and rock being some of his favorite kinds of music.