Bruno Gugliano’s Brunio Who project showed up on my radar because of the film component, which seemed like an odd move for someone I’d never heard of. But 16 tracks in, it makes more sense than it probably should.

The guy is from Buenos Aires and he’s treating this like it’s the first season of a show rather than just an album. Each song connects to this bigger story he’s building, which could easily come off as pretentious, but it doesn’t. Maybe it’s because the music actually backs it up. You get these quiet, personal moments that suddenly flip into something that feels like late night energy, and it all somehow fits together.

Gugliano doesn’t stay in one lane. He’s mentioned pulling from tango and punk, and while you won’t mistake this for either of those genres, it shows he’s not worried about keeping things safe. The sound leans into alternative pop and electronic territory with some urban influences mixed in, and there’s a cinematic quality running through it. He name drops Pink Floyd’s “The Wall” and some Argentinian concept album called “La Biblia” as inspiration, plus he’s clearly been watching a lot of Fincher and Gaspar Noé films.

What’s kind of cool is that he made a Spanish language film to go with the album, even though all the songs are in English. Two different ways into the same world. It’s the kind of thing that could feel gimmicky but ends up adding another layer to what he’s doing.

The whole project is just him, but he brings in different musicians depending on what each song or live show needs. Nothing’s locked in because the story keeps moving. This is Series One, and I’m curious where he takes it next.

You can listen here.